Casa do Design is presenting an exhibition that tells the story of industrial design and technological innovation over the last 100 years, using a simple everyday object - the hairdryer — as its focal point. The exhibition is accompanied by a catalogue that delves into the history of this artefact and the pieces on display, including authentic design icons.

Not Just Hot Air is inspired by Jeremy Aston's extensive collection of hairdryers to showcase a century of industrial design. With more than 170 products from around the world, the collection began almost as a joke in 1990, when Jeremy, then an Industrial Design student, decided to give his mum the eccentric Duck'n'Dry, a hairdryer in the shape of a duck.

The peculiar passion for hairdryers remained and, as the collection grew to include real antiques, vintage and contemporary models, it became apparent to Jeremy Aston that there was a deep correlation between the design of these appliances and the historical eras they represented.

Common but sophisticated objects, dryers reveal the social, economic, cultural and industrial changes that characterised the various moments of the 20th century. The exhibition Not Just Hot Air shows this evolution. Each dryer in the collection tells a story and reflects changes in technology, fashion and consumer culture, contributing to our knowledge of this modest but fundamental artefact and allowing us to glimpse a more sustainable future.

Some of the hairdryers on display are by legendary designers such as Peter Behrens, whose industrial models formed the basis of today's consumer products; Dieter Rams, known for his ‘less is better’ philosophy that reshaped the way we see minimalist design; and James Dyson, whose innovative approach revolutionised the home appliance industry in terms of performance and efficiency.

The exhibition also shows models of hairdryers for recreational use, designed mainly for children, but not only, and various adverts which, over the last few decades, have helped make the hairdryer an indispensable household product.

The exhibition and catalogue launch will take place on Friday 13 December at 6pm and will be attended by the curator and representatives of the municipality and esad-ideia.